Essence of business economics, 2nd ed 1997

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Language: Anglais
Cover of the book Essence of business economics, 2nd ed 1997

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240 p. · 23.5x17.8 cm · Paperback
Seeks to introduce students, managers and trainee managers to the esssence of business economics, to those concepts, theories and ideas which form the economist s tool kit.
The Essence of Business Economics: An Overview. The Analysis of Consumer Demand. The Analysis of Production Costs. The Competitive Environment. Managerial Objectives of the Firm. Understanding Pricing Strategies. Investment Appraisal. Understanding the Labour Market. Government and Business. Business and Economic Forecasting. Business Economics. A check List for Managers. Appendix Sources of Business Economics Data for Managers. References for Further Reading.