Facebook marketing (2nd ed )

There's no question-Facebook has become the new social networking site of choice. Just take a look at the numbers: "Facebook has 300 million users as of July 2009." "More than half of those users log on to Facebook at least once a day." "Over 4m people become fans of a company's Facebook Page every day." "The fastest growing demographic is those 35 years old and older." This book is filled with case studies on how a business can use Facebook to market its products and services. It takes away the hassle of trial and error and allows you to plan your social marketing strategy using what has worked for others. You will discover each feature Facebook has to offer, including Facebook Applications, Facebook Connect, and Live Stream Box, and how to employ them as part of a dynamic campaign. You'll learn from the trailblazers through thoughtful case studies that highlight success and reveal progress. You will learn to utilize the Marketplace. Design and track advertisements to drive click-throughs and employ widgets and mini-applications to deliver the message.

• This book provides specific details and tips, as well as relevant and incisive case studies from known brands, for launching marketing campaigns on Facebook
• Facebook has more than 300 million users more than half of them log on to Facebook at least once every day
• 100% rewritten to reflect the major changes in Facebook in the last year, including Facebook Connect and Live Stream Box