Fashion Communication in the Digital Age, 1st ed. 2019 FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
Coordonnateurs : Kalbaska Nadzeya, Sádaba Teresa, Cominelli Francesca, Cantoni Lorenzo
This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications? studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
Insights into how communication impacts the fashion industry
Major milestone in the digital transformation of fashion
Comprehensive, up-to-date scientific overview
Date de parution : 08-2020
Ouvrage de 300 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 158,24 €
Ajouter au panierDate de parution : 06-2019
Ouvrage de 300 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 158,24 €
Ajouter au panier