Description
Focus Groups
Supporting Effective Product Development
Language: EnglishSubjects for Focus Groups:
Keywords
sessions; participatory; design; human; factor; research; lee; cooper; participant; Group Focus; user; Focus Groups; Focus Group Session; DDG; User Requirements Analysis; Focus Group Moderator; Focus Group Methods; Participatory Design; Case Study; Digital Tv; Focus Group Research; Actual Focus Group; Vice Versa; Traditional Focus Groups; Focus Group Methodology; Barren; Focus Group Context; Face To Face; Held; Focus Group Setting; User Requirement; Idea Generation; Market Research Agency; Bank Machine; UK Agriculture
Publication date: 09-2023
· 17.8x25.4 cm · Hardback
Publication date: 11-2002
208 p. · 17.8x25.4 cm · Paperback
Description
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The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.