Food supply networks
Trust and E-business

When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

1. Trust in the agri-food sector: A typology with a cultural perspective

2. The main cross-border food trade streams within and to Europe

3. The analysis of procurement risk perceptions within traditional cross-border transactions in food supply networks

4. Trust building elements in traditional cross-border transactions in food supply networks

5. The role of social networks to build inter-organizational trust in the agri-food sector

6. The introduction of ICT in the agricultural supply chain: an overview

7. An analysis of the role of e-market places in food networks

8. A typology of trust when we introduce information technology

9. The creation of trust in e-business cross-border transactions in food supply networks