Description
From Customer Retention to a Holistic Stakeholder Management System, Softcover reprint of hardcover 1st ed. 2008
Living a Vision
Coordinators: Huber Margit, O'Gorman Susanne
Language: EnglishPublication date: 11-2010
203 p. · 15.5x23.5 cm · Paperback
Publication date: 02-2008
203 p. · 15.5x23.5 cm · Hardback
Description
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The fourth in Springer?s series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What?s more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.
Includes supplementary material: sn.pub/extras