From Knowledge to Intelligence
Creating Competitive Advantage in the Next Economy

In the New Economy, intelligence will be essential for firms to gain competitive advantage?not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

Professional Practice & Development

Helen N. Rothberg

Comprehensive, well-researched, readable, and a title that says it all. [This book] offers an in-depth discussion of how you can make knowledge management and competitive intelligence work together for competitive advantage.'- Harvard Business School Book Report'When two leading experts on competitive intelligence and knowledge management get together to layout how to exploit knowledge assets, you expect to get actionable insight - and this book delivers. This book provides a practical framework to implement a program to convert knowledge to actionable intelligence that fits the needs of the organization. Using a metaphor of sunscreen protection, SPFs provide a way to quickly understand the balance of risk, reward and costs to leveraging knowledge. An investment in this book will have imme