Description
Growing Brands Through Sponsorship, 2015
An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Strategie, Marketing und Informationsmanagement Series
Language: EnglishSubject for Growing Brands Through Sponsorship:
349 p. · 14.8x21 cm · Paperback
Description
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Dr. Philip Gross obtained his doctoral degree from the Institute of Marketing and Management at the University of Hanover where he works with Prof. Dr. Klaus-Peter Wiedmann. As a founding partner and academic advisor to “Axonalliance – Bright Strategies” he engages with clients on issues of brand leadership and strategic marketing.
Study in the field of economic science
Includes supplementary material: sn.pub/extras
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