Information Marketing (2nd Ed.)
Auteur : Rowley Jennifer
Date de parution : 09-2016
15.6x23.4 cm
Date de parution : 06-2006
Ouvrage de 200 p.
15.6x23.4 cm
Thèmes d’Information Marketing :
Mots-clés :
marketplace; system; library; service; products; management; systems; organizations; online; search; Customer Relationship Management Systems; National Libraries; Brand Relationships; Knowledge Acquisition; Strategic Marketing Planning Process; Organization’s Product Portfolio; Information Marketplace; Marketing Information System; Web Based Information Services; Organizational Buying Process; Pricing Objectives; Free Information; Relative Market Share; Marketing Planning; Business Processes; Cost Leadership; Impact Analysis; Marketing Communications Mix; OCLC’s FirstSearch; Marketing Communications; Thomson ISI; Professional Pricing; Personal Selling; Online Catalogue Interface; Marketing Mix