Internet marketing in hospitality

For Hospitality Marketing courses. Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.

Part 1: HOSPITALITY ON THE INTERNET.. 1. Hospitality Industry Types of Businesses, Types of Sites. Part 2: CREATING AND BUILDING AN INTERNET PRESENCE.. 2. Standing Out From the Crowd: Positioning, Audience and Goals. 3. Website Content. 4. Site Appearance and Organization (AKA Look n Feel ). 5. Online Reservations and Other Interactive Functions. Part 3: GETTING FOUND.. 6. Portals, Search Engines, Directories, and Other Places to be Found. 7. Internet Advertising of Your Website. 8. Promotion (On the Net and Off) and Print/Media Advertising. Part 4: E-MAIL MARKETING.. 9. Marketing by E-Mail. 10. E-Mail Mechanics. 11. Writing E-Mail (With Sample E-Mail Messages). Part 5: APPENDICES.. Glossary. Resources on the Web for Hospitality Marketing.