Description
Management Practices in Asia, 1st ed. 2019
Case Studies on Market Entry, CSR, and Coaching
Language: EnglishSubject for Management Practices in Asia:
Keywords
Market-entry boundaries in Asia; Cultural hurdles in doing business in asia; China’s belt and road initiative; Global economic corridors; Geostrategic influence of Asian countries; Evolution of multinational corporations; Social systems in Asia; Social-psychology of Asian business; Boundary-less organizations; Case studies on Asian business; corporate social responsibility
Publication date: 09-2020
Support: Print on demand
Publication date: 09-2019
Support: Print on demand
Description
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Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries ? between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf.
This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company?s development has grown tremendously, calling for new solutions.