Description
Marketing and Customer Loyalty, 1st ed. 2017
The Extra Step Approach
International Series in Advanced Management Studies Series
Author: Cavallone Mauro
Language: EnglishPublication date: 05-2017
Support: Print on demand
Approximative price 89.66 €
In Print (Delivery period: 15 days).
Add to cart the print on demand of Cavallone MauroPublication date: 07-2018
Support: Print on demand
Description
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Investigates strategic actions to increase customer loyalty
Proposes The Extra Step approach as a way to move from customer provisioning to customer loyalty
Provides examples deriving from observations and empirical experiments involving different firms in Italy, Europe, and the United States
Includes supplementary material: sn.pub/extras