Description
Multinationals in Latin America, 2014
Case Studies
AIB Latin America Series
Language: EnglishSubjects for Multinationals in Latin America:
Keywords
business; innovation; interaction; internationalization; organization; organizations; service; strategy
Publication date: 12-2014
203 p. · 14x21.6 cm · Hardback
203 p. · 14x21.6 cm · Hardback
Description
/li>Contents
/li>Biography
/li>
The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America.
Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Teaching Notes TN Case 1 TN Case 2 TN Case 3 TN Case 4 TN Case 5 TN Case 6 TN Case 7 TN Case 8
Leonardo Liberman is an Associate Professor at Universidad de los Andes, Chile, in the Faculty of Business and Economics. He has worked as a lecturer and assistant professor in Sweden, Australia and Chile, and has authored and co-authored more than a dozen top-tier, peer-reviewed journal articles. He has also held leadership roles in academic and business organizations and is the founder of AIB-Latin America (www.aib-lat.org) and its first Chapter Chair.
Sergio Garcilazo is a Professor at Universidad Panamericana, Mexico.
Eva Stahl is Full Professor at Faculdades Metropolitanas Unidas (FMU), Brazil.
Sergio Garcilazo is a Professor at Universidad Panamericana, Mexico.
Eva Stahl is Full Professor at Faculdades Metropolitanas Unidas (FMU), Brazil.
© 2024 LAVOISIER S.A.S.