New Perspectives on Corporate Social Responsibility, Softcover reprint of the original 1st ed. 2015
Locating the Missing Link
FOM-Edition Series

Providing a timely contribution to the ongoing questions surrounding topics which are by definition subject to varying stakeholder interpretations, this book addresses ?the missing link? between theoretical CSR concepts and everyday management practice. It acts as a guide to awaken managers to the advantages of adopting a CSR ?mindset? when developing sustainable business strategies. The book consists of three parts: 1) A theoretical realm which establishes the key concepts and rationale for the adoption of a sustainable CSR approach, 2) A practical realm which addresses putting CSR and sustainability into business practice, 3) An educational realm which proposes how to incorporate the concepts into teaching and training. 

Linda O’Riordan is a Professor of Business Studies and International Management and Director of the KompetenzCentrum for Corporate Social Responsibility (KCC) at the FOM University of Applied Sciences in Germany. She researches, writes and lectures on responsible management and sustainable entrepreneurship with a focus on an inclusive approach to organising business in society. Her work has been published in internationally renowned peer-reviewed journals such as the Journal of Business Ethics. In her educational role, Linda O’Riordan lectures mainly to MBA and also Bachelor students in the subjects: Business Strategy, Corporate Governance and CSR, International Management, Management Consulting and Problem-Solving, Intercultural Competence, as well as Marketing, Sales and Customer Relationship Management. Additionally, she is a guest lecturer at various Universities including the University of Applied Sciences (Fachhochschule) and Heinrich-Heine University in Düsseldorf. Linda O’Riordan is a general manager by background with a PhD from the University of Bradford in the UK. Previous to her academic role, she gained business and consultancy experience from working in industry. Some of her former employers include Accenture, UCB-Schwarz Pharma, and the Government of Ireland (Bord Bia) marketing Irish food and drinks products in Northern Europe, as well as apprenticeship positions during her studies in Ireland at the Irish Telecom Company, Dublin (now Eircom), and the Bank of Ireland, Cork. Her qualifications include a Bachelor’s degree in Business Studies from the University of Limerick, Ireland, as well as an MBA and a Masters in Research from the University of Bradford in the UK.

Piotr Zmuda is a Professor of Business Studies and International Management and a Research Associate of the KompetenzCentrum for Corporate Social Responsibility (KCC) at the FOM University of Applied Sciences (FOM) in Germany. He teaches Master's and Bachelor'sstudents in Corpora