Description
Radios Niche Marketing Revolution FutureSell
Author: Herweg Ashley
Language: EnglishSubject for Radios Niche Marketing Revolution FutureSell:
Keywords
Niche Marketing; station; Sales Rep; repeat; Radio Station; sale; Niche Marketing Analysis; advertising; Face To Face; bureau; Radio Salespeople; analysis; Wo; salespeople; Mass Marketing; heavy; Advertiser’s Customers; users; BBM; your; Radio Reps; Godfrey W; Herweg; Core Audience; Ashley Page Herweg; Client’s Store; Media Planner; Core Listener; Shoe Store; Follow; RAB; Focus Group Research; Database Marketing; Optimum Effective Scheduling; Isuzu Trooper; Account List; Time Spent Listening; Laugh Line
· 15.6x23.4 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
Introduction; Preface; Acknowledgments; Defining Niche Marketing Opportunities; Radio's Role in Niche Marketing; Niche Marketing Research is Different; Leadership and Niche Marketing; Special Skills for Niche Marketing; The Niche Marketing Manager; Effective Niche Presentations; A Positive Glimpse into the Future; Conclusion; Suggested Further Reading; Epilogue; Appendix; About the Authors