Regulating Lifestyle Risks
The EU, Alcohol, Tobacco and Unhealthy Diets

This collection of essays looks at the role the European Union could and should play in promoting healthier lifestyle, in light of the moral, philosophical, legal and political challenges associated with the regulation of individual choices. By tackling the main non-communicable diseases (NCD) risk factors (tobacco consumption, harmful use of alcohol, unhealthy diets and lack of physical activity), the contributors endeavour to identify common themes and determine whether and, if so, to what extent the lessons learned in relation to each area of EU intervention could be transposed to the others. By focusing on the European Union legal order, the book highlights both the opportunities that legal instruments offer for NCD prevention and control agenda in Europe, as well as the constraints that the law imposes on policy-makers.

1. Regulating lifestyles: Europe, tobacco, alcohol and unhealthy diets Alberto Alemanno and Amandine Garde; Part I. The Toolkit of the Lifestyle Regulator: 2. The role of information in 'pushing and shoving' consumers of tobacco and alcohol to make healthy lifestyle choices Geraint Howells and Jonathon Watson; 3. Regulating consumer information: use of food labelling and mandatory disclosures to encourage healthier lifestyle Caoimhín MacMaoláin; 4. The regulation of marketing practices for tobacco, alcoholic beverages and foods high in fat, sugar and salt – a highly fragmented landscape Amandine Garde and Marine Friant-Perrot; 5. Taxation and economic incentives Franco Sassi, Annalisa Belloni, Chiara Capobianco and Alberto Alemanno; 6. Compensating non-communicable diseases: 'lifestyle torts' meet social determinants of health Marie-Eve Arbour; Part II. The Legality of the EU Lifestyle Regulatory Intervention: 7. Between a rock and a hard place: the controversial case of legislative harmonization and national lifestyle policies Frederic Geber; 8. Towards an EU addiction policy: rationale and competences Simon Planzer; 9. The role of the principle of subsidiarity in the EU's lifestyle risk policy Isidora Maletić; 10. The impact of lifestyle regulation on intellectual property: packaging appropriation and other IP-restrictive measures Enrico Bonadio; 11. Competition law implications of private regulation in lifestyle policy Mislav Mataija; 12. EU lifestyle policy and international law: a three-level game Benn McGrady; Part III. The Future of EU Lifestyle Regulation: 13. The EU platform and the EU Forum: new modes of governance or a smokescreen for the promotion of conflicts of interests Oliver Bartlett and Amandine Garde; 14. Nudging healthier lifestyles: informing the non-communicable diseases agenda with behavioural insights Alberto Alemanno; 15. Using outcome regulation to contend with lifestyle risks in Europe: tobacco, unhealthy diets, and alcohol Stephen Sugarman; 16. Conclusion Alberto Alemanno and Amandine Garde.

Alberto Alemanno is Jean Monnet Professor in European Union Law and Risk Regulation at HEC, Paris. He is also Global Clinical Professor at New York University School of Law where he directs the HEC-NYU EU Regulatory Policy Clinic from Paris. He is one of the leading experts in the areas of EU law and policy, global risk regulation, and evidence-based policymaking.
Amandine Garde is a Professor at the University of Liverpool and holds a Chair in Law. Her research interests lie in the fields of EU Trade, Consumer, Advertising, Food and Public Health Law. She specialises on the role which regulation and litigation can play in improving public health and the wellbeing of children as a group of particularly vulnerable consumers.