Description
Safeguarding Intangible Assets
Author: Moberly Michael D.
Language: English
Subject for Safeguarding Intangible Assets:
190 p. · 15x22.8 cm · Paperback
Description
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Safeguarding Intangible Assets providesstrategies for preserving and enhancing a company?s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization?s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. SafeguardingIntangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.
Chapter 1: Intangible Assets
Chapter 2: Managing Intangible Assets
Chapter 3: Business Transaction Due Diligence
Chapter 4: New Dimensions for Company Management
Chapter 5: Company Culture
Chapter 6: Company Reputation Risk and Its Management
Chapter 7: Distinguishing Intellectual Property and Intangible Assets
Chapter 8: Intangible Asset Training
Chapter 9: Measuring Performance of Intangible Assets
Chapter 10: Insider Risks and Threats to Intangible Assets
Chapter 11: Intangible Asset Strategist and Risk Specialist
Chapter 12: Intangible Assets in 2014 and Beyond: Where Businesses Must Be!
Michael is the chair of the Global Development and Outreach Committee for the Intangible Asset Finance Society, and also chairs the Information Asset Protection Council for ASIS International. He has done expert commentary for CNN, CNBC, and NPR.
- Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program
- Provides intangible asset risk management strategies that preserve the company’s value, revenue, and competitive advantages
- Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations
- Strengthens the interface with other departments’ security practices, including IT, management, legal, accounting, finance, and risk management
