Saving Face in Business, 1st ed. 2018
Managing Cross-Cultural Interactions

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Language: English

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This book explains the subtle maneuvers of what researchers call ?facework? and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede?s seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework.  Additionally, Merkin?s model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures. 
Chapter 1: Introduction
Chapter 2: Principles of Saving Face
Chapter 3: Culture and Face Enactment
Chapter 4: Individualism-Collectivism and Saving Face
Chapter 5: Individualism-Collectivism Applied to Direct versus Indirect Facework 
Chapter 6: Masculinity-Femininity Applied to Cooperative and Competitive Facework
Chapter 7: Power Distance, Receiver Facework, Innovation, and Superior-Subordinate Relationships
Chapter 8: Uncertainty Avoidance, Face Saving, and Organizations
Chapter 9: Long/Short-Term Orientation, Facework, and Organizational Relationships
Chapter 10: Overview and Facework Model Application for the Cross-Cultural Workplace 

Rebecca S. Merkin is Associate Professor at Baruch College CUNY, USA. She has published over twenty peer-reviewed articles on cross-cultural studies of communication and saving face in journals such as the Journal of Intercultural Communication Research, Cross-Cultural Research, the Journal of Behavioral and Applied Management, and Intercultural Communication Studies. Prior to academia she worked in management at McKinsey & Company, TPF&C, and Merrill Lynch.

Offers strategies for making those from other cultures comfortable in business settings

Provides overviews of updated literature relating to cultural dimensions

Provides helpful clarification of the kinds of cultural misunderstandings that could arise doing cross-cultural business dealings

Presents a visual model of which strategies are most likely to be used based on each of Hofstede's cultural dimensions