Description
Services marketing
Authors: ZEITHAML Valarie A., BITNER Mary Jo, GREMLER Dwayne D.
Language: EnglishApproximative price 182.63 €
In Print (Delivery period: 10 days).
Add to cart the book of ZEITHAML Valarie A., BITNER Mary Jo, GREMLER Dwayne D.
Publication date: 04-2012
704 p. · Hardback
704 p. · Hardback
Description
/li>
Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
© 2024 LAVOISIER S.A.S.
These books may interest you
Services marketing 64.35 €