Sports Event Management
The Caribbean Experience
New Directions in Tourism Analysis Series

Exploring sports event management from a Caribbean, small island developing state perspective, this volume uses the events of the recently held Cricket World Cup 2007 (CWC 2007) as a launching pad for identifying best practices and the way forward. The CWC 2007 was the first time in any sport, a World Cup was staged in nine independent countries. None of the Caribbean territories hosting a match has a population larger than Jamaica's 3.4 million; most have less than a quarter of a million people; economies are small and infrastructure limited. The hosting of this event produced significant lessons that the region and the world can learn from concerning sports event management.

Part I Introduction; Chapter 1 Staging Sports Events: Challenges and Opportunities, Leslie-Ann Jordan; Part II Event Impacts Assessment; Chapter 2 A Critical Socio-Economic Assessment of the ICC World Cup Cricket on the Hosting Caribbean Territories, Gaunette Sinclair-Maragh; Chapter 3 Greening of Events: An Assessment of the Bag Your Own Garbage (BYOG) Program, Janice Cumberbatch, Kisandra Bynoe; Chapter 4 Leveraging Community Tourism using Sports Events, Carolyn Hayle, Leslie-Ann Jordan; Chapter 5 Intent versus Reality: Impacts of World Cup Cricket on Community Tourism in Barbados and Trinidad and Tobago, Ben Tyson, David Truly, Leslie-Ann Jordan, Carolyn Hayle; Chapter 6 The Social and Cultural Consequences of Cricket World Cup 2007: Poor Spectatorship in Trinidad and Tobago, Anand Rampersad; Chapter 7 Cricket, Lovely Cricket? The Views of Urban Locals and their Participation in Sports Tourism: The Case of the 2007 Cricket World Cup in Kingston, Jamaica, Shenika McFarlane; Part III Event Logistics and Marketing; Chapter 8 Work of the Sports Agronomy Team (SAT) for Cricket World Cup 2007, Francis Lopez, Louis Chinnery; Chapter 9 Accommodating Spectators: Community Attitude and Response to the Barbados Home Accommodation Programme, Cristina Jönsson; Chapter 10 Image, Logo, Brand and Nation: Destination Marketing, Nationalism and the 2007 Cricket World Cup, Leanne White; Chapter 11 A Look at the Watching Friends and Relatives Market Segment at the 2007 Cricket World Cup, Douglas Michelle Turco, Shamir Andrew Ally, Marlene Cox, Tota Mangar, Cecilia McCalmont; Part IV Conclusion; Chapter 12 Creating a Sports Event Legacy in the Caribbean, Carolyn Hayle, David Truly, Ben Tyson, Leslie-Ann Jordan;