The Codes of Advertising Fetishism and the Political Economy of Meaning in the Consumer Society
Auteur : Jhally Sut
1. Introduction: Fundamentals and Starting Points 2. The Fetishism of Commodities 3. The Valorisation of Consciousness 4. The Codes of the Audience 5. Advertising Codes and Fetishism 6. Conclusion: Advertising, Religion and the Mediation of Meaning
Sut Jhally teaches at the University of Massachusetts at Amherst.
Date de parution : 03-1991
15.6x23.4 cm
Date de parution : 08-2016
15.6x23.4 cm
Thème de The Codes of Advertising :
Mots-clés :
person; object; relation; erik; barnouw; real; subsumption; formal; advanced; capitalism; West Germany; Increasing Class Separation; Vice Versa; Commercial Messages; Contemporary Society; Person Object Relation; Modem Advertising; Person Object Relationship; Formal Subsumption; Real Subsumption; Tv Data; Pay Tv Service; Price Appeal; Partial Freedom; Tv Commercial; Fetishised Social Relation; Tv Consumption; Rock Video; Male Female Sexual Relation; Generalised Commodity Production; Tv Advertising; Natural Beauty; Gender Displays; White Magic; PT Advertisement