The privacy payoff - how successful businesses build customer trust

The Privacy Payoff is the privacy primer for business that senior managers need to ensure their organizations avoid the risks of the privacy minefield and reap the business drafteess of becoming a privacy-sensitive corporation. Written in engaging, approachable language, The Privacy Payoff goes beyond quick fixes and discusses topics such as global regulations and trends, the qualities needed in a Chief Privacy Officer (CPO), drafting and implementing a privacy policy, the impact on marketing and privacy in the workplace, culminating in a series ofconcretee steps that businesses can take to benefit from protecting privacy.