Description
The Radio Station (10th Ed.)
Broadcasting, Podcasting, and Streaming
Authors: Hendricks John, Mims Bruce
Language: English
Subject for The Radio Station:
Keywords
Hd Radio; audio; Radio Advertising Bureau; radio; Ppm; management; Nielsen Audio; music programming; Small Market Stations; fifth estate; State Broadcast Associations; fourth estate; EAS; audio engineering; Podcast Listeners; promotion; Satellite Radio; news; Telos Alliance; radio sales; Internet Radio; John Allen Hendricks; FM Station; Bruce Mims; ABC News Radio; RTDNA; FM Talk; IBS; College Radio; Edison Research; Radio Salesperson; Rep Company; Jacobs Media; Generation Rap; ERP; Broadcast Engineers; Spot Schedule
Publication date: 05-2018
· 21x28 cm · Paperback
Publication date: 05-2018
· 21x28 cm · Hardback
Description
/li>Contents
/li>Biography
/li>
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book?s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors? manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau
About the Authors
Preface . . . Paul McLane of Radio World
Acknowledgments
What’s New to This Edition of The Radio Station
CHAPTER 1 State of the Industry
CHAPTER 2 Station Management
CHAPTER 3 Music Programming and Consultancies
CHAPTER 4 Sales
CHAPTER 5 News, Talk, and Sports
CHAPTER 6 Research
CHAPTER 7 Promotion
CHAPTER 8 Production
CHAPTER 9 Engineering
CHAPTER 10 Careers
Appendices
Glossary
Index
John Allen Hendricks (Ph.D., University of Southern Mississippi) has more than 20 years of experience as a media studies educator. He currently serves as chairman of the Department of Mass Communication and holds the rank of professor at Stephen F. Austin State University in Nacogdoches, Texas.
Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.
