Tourism: The Business of Hospitality and Travel, Global Edition (6^th Ed.)

For introductory hospitality or tourism courses

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members.

Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS

Introducing the World's Largest Industry, Tourism

Marketing to the Traveling Public

Delivering Quality Tourism Services

Bringing Travelers and Tourism Service Suppliers Together

Capturing Technology’s Competitive Advantages

PART II: TOURISM SERVICE SUPPLIERS

Transportation

Accommodations

Food and Beverage

Attractions and Entertainment

Destinations

PART III: THE TOURISM ENVIRONMENT

Economic and Political Impacts of Tourism

Environmental and Social/Cultural Impacts of Tourism

Sustaining Tourism's Benefits

The Future of Tourism

· Maintains a business perspective by looking at the management, marketing, and finance issues most important to the tourism industry.

· Covers macro-level topics such as economic, political, social, and environmental issues related to tourism.

· Highlights best practices for global tourism through international insights and examples that broaden students' worldview and stimulate their curiosity and interest.

· Discusses consumer behavior and how it impacts business including decision-making and consumer motivations.

· Uses extensive industry examples for student discussion including end-of-part integrative case studies, opening real-world vignettes, Tourism in Action sections and supplemental readings.

· Features an easy-to-read writing style, supported by academic research findings, that allows upper-level students to delve more deeply into their understanding of specific tourism topics.

· Considers current trends and how they impact each segment of the tourism industry such as:

o UPDATED: Includes current academic references that can be assigned as homework to develop students’ research knowledge and abilities.

o UPDATED: Expands the discussion of the impact of social media on travel distribution to detail how social media is changing the face of the tourism industry (Chapter 4).

o UPDATED: Adds details about career options in event management to give readers ideas of career possibilities (Chapter 4).

o NEW: Describes how beacon technologies provide opportunities to reach tourists and meet their needs (FYI in Chapter 5).

o UPDATED: Expands the discussion on revenue management to explore its application in all segments of the tourism industry (Chapter 5).

o NEW: Includes a