Zizek and the Rhetorical Unconscious, 1st ed. 2020
Global Politics, Philosophy, and Subjectivity

This book builds on a critique of Slavoj Zizek?s work to outline a new theory of psychoanalytic rhetoric. It turns to Zizek because not only is he one of the most popular intellectuals in the world, but, this book argues, his discourse is shaped by a set of unconscious rhetorical processes that also determine much of contemporary politics, culture, and subjectivity. Just as Aristotle argued that the three main forms of persuasion are logos (reason), pathos (emotion), and ethos (authority), Samuels describes each one of these aspects of communication as related to a fundamental psychoanalytic concept. He also turns to Aristotle?s work on theater to introduce a fourth form of rhetoric, catharsis, which is the purging of feelings of fear and pity. 

1. Introduction.- 2. Catharsis: The Politics of Enjoyment.- 3. Pathos, Hysteria, and the Left.- 4. Ethos, Transference, and Liberal Cynicism.- 5. Logos, Global Justice, and the Reality Principle.- 6. Conclusion: Communism or Commonism.

Robert Samuels has doctorates in Psychoanalysis and English. He teaches advanced writing and rhetoric at the University of California, Santa Barbara, USA. He is the author of fifteen books, including Freud for the Twenty-First Century.