Description
Terroir and Other Myths of Winegrowing
Author: MATTHEWS Mark A.
Language: EnglishSubject for Terroir and Other Myths of Winegrowing:
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Publication date: 03-2016
308 p. · Hardback
308 p. · Hardback
Description
/li>Biography
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Wine is a traditional product with traditional explanations.
Oft-romanticized, Old World notions of how to create fine wine have been
passed down through generations and continue to dominate popular
discussions of wine quality. However, many of these beliefs predate
science and remain isolated from advances in the understanding of how
crops grow and fruit ripens. Allegiance to them has frequently impeded
open-minded investigation into how grapevines interact with the
environment, thus limiting innovation in winegrowing.
In Terroir and Other Myths of Winegrowing, Mark A. Matthews applies a scientist’s skepticism and scrutiny to examine widely held beliefs about viticulture. Is terroir primarily a marketing ploy that obscures understanding of which environments really produce the best wine? Is reducing yield an imperative for high quality grapes and wine? What does it mean to have vines that are balanced or grapes that are physiologically mature? Matthews explores and dissects these and other questions to debunk the myths of winegrowing that may be holding us back from achieving a higher wine quality.
In Terroir and Other Myths of Winegrowing, Mark A. Matthews applies a scientist’s skepticism and scrutiny to examine widely held beliefs about viticulture. Is terroir primarily a marketing ploy that obscures understanding of which environments really produce the best wine? Is reducing yield an imperative for high quality grapes and wine? What does it mean to have vines that are balanced or grapes that are physiologically mature? Matthews explores and dissects these and other questions to debunk the myths of winegrowing that may be holding us back from achieving a higher wine quality.
Mark A. Matthews is Professor of Viticulture at the Robert Mondavi Institute for Food and Wine Science at the University of California, Davis.
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