Hospitality and Tourism
Synergizing Creativity and Innovation in Research

Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2?3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:

- Hospitality and tourism management

- Hospitality and tourism marketing

- Current trends in hospitality & tourism

- Technology, advancement and innovation in hospitality and tourism

- Green hospitality and tourism

- Food service and food safety

- Relevant areas in hospitality and tourism

Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.

Preface; Hospitality and tourism management Sustainable approach of fishing tourism in Kenyir Lake M.A. Alias, N.A. Ahmad, M.A. Ahmad & F.H. Muhammad Safri An overview of Yield Management practices among the front office employees in five-star hotels D.A.A. Mohd Asri & N. Sumarjan Work motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur M.F. NurDalila, S.M. Radzi & Z. Othman Corporate Social Responsibility (CSR) activities, brand image and hotel guest retention N.Z. Othman & M.A. Hemdi Strategies of travel agency in facing disintermediation N.A.A. Nik Hashim, M.N.I. Ismail, Z. Awang & F.H. Muhammad Safri Responsible tourism: Linking perceived benefits and practices in Pangkor Island M.D. Darson, M.F. Wahab, E.R. Kassim & M.H. Hanafiah Langkawi Island as a tourist friendly destination A.Q. Abd Jalil, A.A. Azdel, F.I. Basri & M.I. Mustapha Tourists' perceptions toward the authenticity or unique features of Melaka traditional Malay houses as cultural heritage tourism product M.A. Ismail, F.I. Basri, N.A.A. Nik Hashim & A.A. Abd Majid Service delay of cook to order food: How do Malaysia Gerai customers react? N. Zainol, A.R. Ahmad Rozali, S.B. Usman & M.S. Mohd Zahari The influence of career path elements and mentoring towards women employability in the Iran tourism industry S. Simin, A. Zainal & N.H. Nazlan The Malay garden design concept opportunity to be developed as the tourism product A.Z. Zakaria, I.H. Salleh & M.S. Abd Rashid Knowledge and business strategy model S.K.A. Nordin, S.M. Radzi, H. Ismail & N. Ahmad Quality work life and occupational stress in hotel industry M. Azinuddin & A. Zainal Creating risk management awareness in Park Guiding-a case study of Bako National Park, Sarawak, Malaysia N. Putit, M.K.Y. Chan & H. Hanan The effects of POS, PSS, and OC on intention to leave in casual dining restaurants in Klang Valley area N.M. Nashuki, H. Ghazali & M. Othman Customer perception towards service quality of fast food restaurants in Klang Valley H. Rasidah & Z. Bohari Revealing the power of Appreciative Inquiry approach for rural tourism research R. Che Aziz, M. Abdul, Y. Abd Aziz & A. Abdul Rahman Training transfer: The interaction of changed behavior and co-worker support on job performance F. Mohd Shariff, A. Zainal & R. Hashim Quality of work life among hotel executives in Malaysia I.M. Ghazali, S.M. Radzi, M.O.R.A. Patah & R.A. Aziz Restaurant patrons' satisfaction towards interaction quality of front-of-the-house employees N.T. Jamaludin, S.N.A. Ayob, K.N. Sabri & Z. Mohi Customer acceptance and satisfaction towards foreign workers' service quality in casual dining restaurant A.A. Sukur, A.L. Mohd Rasdi & A.S. Sukur Local community outlook on tourism development in Tioman Island M.H. Hanafiah, S.A. Abas, M.R. Jamaluddin & M.I. Zulkifly The perception of minimum wage towards employee job satisfaction N.A. Talib, N.A. Ahmad, A.A. Azdel & M.S.Y. Kamaruddin Tourist information center service quality: A case of Malaysia Tourism Centre (MaTiC) M.I. Izham, N. Baba & M.H. Hanafiah Hospitality and tourism marketing Uptown night market and tourists' satisfaction N. Kamaruddin & M.F.S. Bakhtiar Craft souvenirs: Perceived authenticity and tourist purchase behaviour F.I. Basri & M.F.S. Bakhtiar Shopping mall attractiveness: Factors affecting consumer decision towards visitation Z. Awang, N. Aminudin, N.A.A. Nik Hashim & N.A. Mustapha Destination attractiveness of a theme park: A case study in Malaysia M.A. Ahmad, M.R. Jamaluddin, M.A. Alias & A.Q. Abd Jalil Tourist perception on homestay programme: A case of Kuala Medang homestay M.F. Ahmad, F.S. Chang, E.R. Kassim & A. Husin The relationship between experiential marketing and tourists' satisfaction on Kelantan food H.N. Syahida & A. Zainal Tourist perception on island tourism: A case of Tunku Abdul Rahman Marine Parks E.R. Kassim, S.A. Jamal, M.F. Ahmad & M.D. Darson The impact of food quality and its attributes on customer satisfaction at Malay restaurants M.A.A. Bashir, H.F. Ariffin, N. Baba & S. Mantihal The relationship between perceived service performance and customer satisfaction in Malay upscale restaurants in Kuala Lumpur, Malaysia A.R.M. Nazri & A. Zainal Destination attractiveness of outlet mall in Malaysia N.S. Shamsudin, M.R. Jamaluddin, N.A. Ahmad & M.D. Darson Service quality dimension of low cost airline in Malaysia M.I. Mustapha, A.Q. Abd Jalil, F.I. Basri & Z. Mohi Destination attributes, tourist satisfaction and behavioral intentions toward Penang F.H. Muhammad Safri, H. Ismail, M.A. Alias & N.A.A. Nik Hashim The effects of place, performance and personality (3P's) Pull Factor of screen tourism and viewers' travel intention N. Abd Hadi Khan, N. Sumarjan, M.F. Hassan & M.A. Ahmad Assessing Customer-Based Brand Equity theory of repurchase intention in the family restaurant M.A. Abdul Majid & C. Tamby Chik The effects of brand personality dimensions on customer satisfaction in Kuala Lumpur hotels N.A. Zaireen, M. Sulaiman & Z. Mohi Destination image of Perak: Perspective and loyalty among Singaporean tourists A.M.F. Wahab, M.D. Darson, M.H. Zamri & L.K. Lim The influence of food neophilia and neophobia towards tourists consumption of Malay food in Malaysia M.N. Mohd Hafiz, A. Zainal, Z. Ahmad Nizan & I. Shahariah Examining perceived value and tourists' satisfaction on Penang delicacies Y. Atikahambar, A. Zainal, Z. Ahmad Nizan, A. Nor'Aini & M.K. Zain An investigation of customers' satisfaction as a mediating variable between online discount programs and customers' behavioral intentions A.H. Abdullah & N. Sumarjan Hotel customer-based experience, brand image and loyalty in Iran H. Robabeh Sadat & A. Zainal A preliminary study on the benefits of loyalty programs in Malaysian city hotels J. Anuar, N. Sumarjan & S.M. Radzi Psychological determinants of food neophobia and young culinarians