Description
The Handbook of Managing and Marketing Tourism Experiences
Authors: GURSOY Dogan, SOTIRIADIS Marios
Language: EnglishSubjects for The Handbook of Managing and Marketing Tourism Experiences:
Approximative price 219.17 €
In Print (Delivery period: 14 days).
Add to cart the book of GURSOY Dogan, SOTIRIADIS Marios
Publication date: 09-2016
480 p. · Hardback
480 p. · Hardback
Description
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The planning, design, management and marketing of experiences for tourism
markets is a major challenge for tourism destinations and providers in a
globalized and highly competitive market. This book bridges the gap in
contemporary literature by carefully examining the management and
marketing of tourism experiences.
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