Advances in Digital Marketing and eCommerce, 1st ed. 2020
First International Conference, 2020
Springer Proceedings in Business and Economics Series

Coordinators: Martínez-López Francisco J., D'Alessandro Steven

Language: English

Approximative price 105.49 €

In Print (Delivery period: 15 days).

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220 p. · 15.5x23.5 cm · Paperback
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.

Features latest research on social commerce and social media strategies

Includes articles studying psychological and behavioral factors

Provides latest insights on developing business models for the digital landscape