Business Essentials, Global Edition (11^th Ed.)

For Introduction to Business courses.

Focus on the Practical Skills and Important Developments in Business

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today.

The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today.

MyBizLab^® not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts

Part 1: The Contemporary Business World

1. The U.S. Business Environment

2. Understanding Business Ethics and Social Responsibility

3. Entrepreneurship, New Ventures, and Business Ownership

4. Understanding the Global Context of Business

Part 2: Managing the Business

5. Managing the Business

6. Organizing the Business

7. Operations Management and Quality

Part 3: People in Organizations

8. Employee Behavior and Motivation

9. Leadership and Decision Making

10. Human Resource Management and Labor Relations

Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage

11. Marketing Processes and Consumer Behavior

12. Developing and Pricing Products

13. Distributing and Promoting Products

Part 5: Managing Information for Better Business Decisions

14. Information Technology (IT) for Business

15. The Role of Accountants and Accounting Information

Part 6: The Financial System and Issues in Financial Management

16. Understanding Money and the Role of Banking

17. Managing Business Finances

Appendices

Appendix I: Risk Management

Appendix II: The Legal Context of Business

Appendix III: Managing Your Personal Finances

Appendix IV: Unions and Labor Management

Glossary

Index