Description
Business Governance and Society, 1st ed. 2019
Analyzing Shifts, Conflicts, and Challenges
Coordinators: Rajagopal , Behl Ramesh
Language: EnglishSubjects for Business Governance and Society:
Keywords
International Trade; Business Modelling; Corporate Governance; consumer behavior; Marketing Research; digital marketing; improving business performance; marketing analytics; business performance in emerging markets; business diplomacy; talent analytics; CRM; customer relationship management; India; Mexico; Nepal
Publication date: 12-2018
Support: Print on demand
Publication date: 10-2018
Support: Print on demand
Description
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/li>Biography
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Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, MA. He has authored 54 books and over 400 research papers. Rajagopal is Editor of several academic journals.
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