Description
Designing and Delivering Superior Customer Value
Concepts, Cases, and Applications
Routledge Revivals Series
Authors: Weinstein Art, Johnson William C.
Language: EnglishSubjects for Designing and Delivering Superior Customer Value:
Keywords
Pay For Per Formance; Customer Value Case Studies; Superb; Customer Value—The Building Blocks; Fuji Xerox; Designing a Successful Customer Strategy; Marketing Information System; Excelling in the Marketspace; Business Processes; Retaining Customers—Analysis and Strategy; Face To Face; marketing; Moments Of Truth; customer service; Word Of Mouth; customer value; Quality Function Deployment; organizational responsiveness; Adders; service quality managing; Telecommunication; Follow; Per Formance; QSP; Interfunctional Coordination; Customer Retention; Relationship Marketing; Customer Intimacy; Customer Retention Programs; Visa; Terre Haute; Glaxo Wellcome; Cycle Time; Pizza Hut; Ethyl Corporation
Approximative price 66.20 €
In Print (Delivery period: 14 days).
Add to cart the book of Weinstein Art, Johnson William C.Publication date: 11-2020
· 15.6x23.4 cm · Paperback
Approximative price 208.65 €
In Print (Delivery period: 14 days).
Add to cart the book of Weinstein Art, Johnson William C.Publication date: 05-2019
· 15.6x23.4 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
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Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.