Entrepreneurship: Successfully Launching New Ventures, Updated Global Edition (6^th Ed.)

A Comprehensive Guide to Business Ventures

Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.

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Preface

PART 1: Decision to Become an Entrepreneur

1. Introduction to Entrepreneurship

PART 2: Developing Successful Business Ideas

4. Developing an Effective Business Model

5. Industry and Competitor Analysis

6. Writing a Business Plan

PART 3: Moving from an Idea to an Entrepreneurial Firm

7. Preparing the Proper Ethical and Legal Foundation

8. Assessing a New Venture’s Financial Strength and Viability

9. Building a New-Venture Team

10. Getting Financing or Funding

PART 4: Managing and Growing an Entrepreneurial Firm

11. Unique Marketing Issues

12. The Importance of Intellectual Property

13. Preparing for and Evaluating the Challenges of Growth

14. Strategies for Firm Growth

15. Franchising

Glossary

Name Index

Company Index

Subject Index

Bruce R. Barringer holds the Johnny D. Pope Entrepreneurship Chair in the Department of Entrepreneurship at Oklahoma State University. He earned his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs. He serves on the editorial review board of Entrepreneurship Theory and Practice and Journal of Small Business Management. His work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and Quality Management Journal. Bruce’s outside interests include running, trail biking, and swimming.

Ireland R. Duane is a University Distinguished Professor and holds the Conn Chair in New Ventures Leadership in the Mays Business School, Texas A&M University. Previously, he served on the faculties at University of Richmond, Baylor University, and Oklahoma State University. His research interests include strategic entrepreneurship, corporate entrepreneurship, strategic alliances, and effectively managing organizational resources. Duane’s research has been published in journals such as Academy of Management Journal, Academy of Management Review, Academy of Management Executive, Strategic Management Journal, Administrative Science Quarterly, Journal of Management, Journal of Business Venturing, Entrepreneurship Theory and Practice, and Strategic Entrepreneurship Journal among others. He is a co-author of both scholarly books and textbooks, including best-selling strategic management texts. Along with Dr. Mike Morris (Syracuse University), Duane serves as a co-editor for t

Facilitate Student Learning

• Clear organization around a four-part entrepreneurial process:
• Part 1: The Decision to Become an Entrepreneur
• Part 2: Developing Successful Business Ideas
• Part 3: Moving from an Idea to an Entrepreneurial Firm
• Part 4: Managing and Growing an Entrepreneurial Firm
• UPDATED! Thoroughly revised chapter content reflects the latest firms and trends in entrepreneurship. The text begins with strong chapters containing the most up-to-date information on opportunity recognition and feasibility analysis, and key activities when investigating a new business idea.
• Learning Objectives at the beginning of each chapter outline major chapter concepts before diving into new material.
• Checking for Understanding Questions at the end of each chapter give students every opportunity to test their understanding of the concepts in the text.
• Internet Resource Table connects students with outside resources that may help their business ventures (Chapter 3).
• NEW! Barringer/Ireland Business Model Template provides a sound template through which students can articulate the business model for their proposed firm.

Teach Through Real-World Examples

• NEW! Opening profiles begin each chapter with a spotlight on an entrepreneurial firm started when its founders were in college, inspiring students for an early entrepreneurial start.
• Student Entrepreneurs’ Insights at the bottom of every opening profile are interviews with the featured entrepreneurs.
• NEW! What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success boxes throughout the text alert students to contemporary issues facing