Description
Expand, Grow, Thrive
5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method
Author: Canalichio Pete
Language: EnglishSubject for Expand, Grow, Thrive:
Keywords
Branding; Brand licensing; Marketing; Expansion; Brand extension; Franchising
Approximative price 43.61 €
In Print (Delivery period: 14 days).
Add to cart the book of Canalichio Pete
Publication date: 12-2017
200 p. · 15.2x22.9 cm · Hardback
200 p. · 15.2x22.9 cm · Hardback
Description
/li>Contents
/li>Biography
/li>
Using powerful storytelling and unique access to the personal perspectives
of top-flight marketers who have developed truly world- class business
growth programs, Pete Canalichio shows us how successful marketers have
extended and expanded their brands, and the challenges they have had to
overcome along the way.
The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca Cola and Disney, senior marketers and inspiring individuals, Pete Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca Cola and Disney, senior marketers and inspiring individuals, Pete Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
Prelude: Addressing the Expansion Riddle Chapter 1: Pinning their hopes Chapter 2: Read and lead – How to succeed in the connective economy Chapter 3: Lateral – Beyond where they’ve been Chapter 4: Addictive – Growing to love Chapter 5: Storied – The power of heritage in a world of action Chapter 6: Scalable – How the biggest names in the business keep expanding Chapter 7: Own-able – Why who you are decides who you seem Chapter 8: Making the decision to license Chapter 9: License to operate – the future of the licensed brand
Pete Canalichio
President and Founder of Licensing Brands, Inc.
President and Founder of Licensing Brands, Inc.
© 2024 LAVOISIER S.A.S.