Description
Industrial Advertising Copy (RLE Marketing)
Routledge Library Editions: Marketing Series
Author: Lockwood R. Bigelow
Language: EnglishSubjects for Industrial Advertising Copy (RLE Marketing):
Keywords
advertising; marketing; Young Man; Industrial Advertising Copy; White Space; Photographic Half Tone; Home Town; Industrial Publications; Copy Writer; Industrial Copy; Soft Rays; Writing Advertising Copy; Advertising Copy; Copy Man; McGraw Hill Publishing Company; Henry Brown; Half Tone Illustrations; Copy Material; Industrial Selling; Advertising Pages; Trade Character; Small Advertisement; Free Offer; Testimonial Advertising; Wild Man; Ten Steps; Careful Spenders
Approximative price 172.36 €
In Print (Delivery period: 14 days).
Add to cart the print on demand of Lockwood R. BigelowPublication date: 08-2014
Support: Print on demand
Approximative price 53.83 €
In Print (Delivery period: 14 days).
Add to cart the book of Lockwood R. BigelowPublication date: 11-2015
· 15.6x23.4 cm · Paperback
Description
/li>Contents
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/li>Biography
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This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.
Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
1. Industrial Marketing 2. Industrial Buying vs General Consumer Buying 3. Planning The Layout 4. Planning the Headline 5. Illustrating the Industrial Advertisement 6. Finding Material for Copy 7. Writing the Copy 8. Using Color to Best Advantage 9. The Use of the Coupon 10. Testimonial Advertising 11. The Trade Character 12. Dramatizing the Advertisement 13. Making Type Talk 14. Putting Life in Small Space Advertisements 15. Advertising The Free Offer 16. Manufacturer’s Literature 17. Teamwork with the Sales Department 18. A Few Words in Closing.
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