International Fragmentation, 1st ed. 2016
Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
International Marketing and Management Research Series

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. 

Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace. 

MANUFACTURING

1. Indian Small Manufacturing Firms: Achieving Competitive Advantage

MARKETING

2. Should The Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding

3. The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study

ECONOMY

4. The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo

EDUCATION

5. Accreditation in a French Business School from the Student Perspective 

GROWTH

6. Amazon Pays To Quit!

7. Power Tools for Gold - Doing or Not Doing Business with North Korea? 

8. To Sell or Not To Sell?  The Financial and Socio-Emotional Dilemma of the Ownership Decision in the Family Business 

Anshu Saxena Arora is Professor of Marketing and Director of Global Logistics and International Business Center in the College of Business Administration, Savannah State University, USA. She is a Certified Project Management Professional from Project Management Institute (PMI), USA, and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Currently, she is the Chair of Academy of International Business – US Southeast chapter of Academy of International Business (AIB), a leading association of scholars and specialists in the field of international business.

Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the International Business and Management Master Program. In addition to research and teaching, she has more than a decade of practical experience in the financial services sector, working in both specialist and management positions for the Dresdner Bank and later Allianz Group in Germany.