Description
Management (7th Ed.)
An Introduction
Author: Boddy David
Language: EnglishSubject for Management :
Approximative price 70.41 €
In Print (Delivery period: 12 days).
Add to cart the book of Boddy David728 p. · 19.3x26.4 cm · Paperback
Description
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David Boddy’s market-leading text is the one guide today’s students and tomorrow’s managers need to read. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field. Now into its seventh edition, it continues to be the most up-to-date and reliable text of its kind. Management: An Introduction offers:
- Substantially expanded case studies that examine in depth key management issues in a broad range of organisations, including the BBC, Carlsberg and Dyson International.
- Important themes like entrepreneurship, sustainability, governance and internationalization interweaved through the chapters, giving clear guidance on how students can further their understanding of these key topics.
- Innovative 'Develop a skill' theme which encourages students to link theory with practice, and to begin to develop a set of skills valued by employers.
- Management in Practice features full of insights into contemporary management activities.
- Exercises throughout the text that encourage critical thinking and the application of real-life experience.
This is the ideal text to accompany a first course in management, either as an undergraduate or a postgraduate.
David Boddy is a Research Fellow at the Adam Smith Business School, University of Glasgow. He is the author of three other Pearson books: Essentials of Management (2012), Managing Information Systems (2009) and Managing Projects (2002).
Part 1 An Introduction To Managment
1 Managing in organisations
2 Models of management
Part 1 Case: Apple Inc.
Part 1 Employability skills
Part 2 The environment of Mangement
3 Organisation cultures and contexts
4 Managing internationally
5 Corporate responsibility
Part 2 case: BP
Part 2 Employability skills
Part 3 Planning
6 Planning
7 Decision making
8 Managing strategy
9 Managing marketing
Part 3 case: The Virgin Group
Part 3 Employability skills
Part 4 Organising
10 Organisation structure
11 Human resource management
12 Information systems and e-business
13 Creativity, innovation and change
Part 4 case: Royal Bank of Scotland
Part 4 Employability skills
Part 5 Leading
14 Influencing
15 Motivating
16 Communicating
17 Teams
Part 5 case: British Heart Foundation
Part 5 Employability skills
Part 6 Controlling
18 Managing operations and quality
19 Performance measurement and control
20 Finance and budgetary control
Part 6 case: Tesco
Part 6 Employability skillsDavid Boddy is a Research Fellow at the Adam Smith Business School, University of Glasgow. Management: An Introduction has supported students and educators since 1998.
- Comprehensive coverage of management theory and practice in an accessible approach
- Management in Practice features insight into contemporary management activities
- Employability in each chapter to reinforce transferable skills and knowledge
- Critical thinking exercises for applying theory in real-life scenarios and gaining experience of management