Description
Marketing Management and Strategy
An African Casebook
Author: Tesar George
Language: EnglishSubjects for Marketing Management and Strategy:
Keywords
African Business; African Marketing; Strategic Marketing; International Marketing; External Business Environment; Managerial Strategy; Managerial Operations; Marketing Actions; Corporate Perspectives; Strategic Action; Marketing Cases; Smaller Manufacturing Enterprises; MBA Degree; Marketing Operations; Marketing Management; Medium Sized Enterprises; Marketing Performance; Marketing Management Functions; High Technology Enterprises; Kiosk Owners; Marketing Opportunities; Fabrication Shop; Commercial Enterprise; Professional Marketing Management; Direct Solar Driers; South African Wine; Controllable Marketing Variables; Smallholder Dairy Farmers; KAP Study; Young Man; Potential Marketing Opportunities; Meat Supply Chain; Tropical Fruit Juice
Approximative price 88.32 €
In Print (Delivery period: 14 days).
Add to cart the print on demand of Tesar GeorgePublication date: 02-2013
Support: Print on demand
Approximative price 209.69 €
In Print (Delivery period: 14 days).
Add to cart the print on demand of Tesar GeorgePublication date: 02-2013
Support: Print on demand
Description
/li>Contents
/li>Readership
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This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.
By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken.
The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Part I: An assessment of external environments for enterprises Part II: Perspectives on executive and managerial strategies and operations Part III: Executive and managerial strategic action on the enterprise level Part IV: Marketing action Part V: Marketing rewards and executive and managerial control