Description
Persuasion in Your Life (3rd Ed.)
Authors: Wahl Shawn T., Morris Eric
Language: English
Subjects for Persuasion in Your Life:
Keywords
persuasive; messages; Eric Morris; Eric Jenkins; Katherine Hatfield; Michelle Maresh; Narissra Punyanunt-Carter; Juliann Scholl; Chad Edwards; George Pacheco; John Meyer; Ethics; Theory; Argumentation; New media; Public campaigns; Humor; Nonverbal; Presentations; Business; Health communication; Relationships; Persuasive Message; EPPM; Persuasive Presentations; Violate; Young Men; Eye Behavior; Social Judgment Theory; Elaboration Likelihood Model; Persuasive Campaigns; Fear Appeals; Nonverbal Communication; Face To Face; PR Practitioner; PR Campaign; Deferred Prosecution Agreements; Persuasive Experience; Specific Purpose Statement; Public Sphere Arguments; Indirect Persuasion; Health Belief Model; Monroe’s Motivated Sequence; Direct Persuasion; Customer Service Rep; Visual Persuasion; Montana Meth Project
Publication date: 09-2021
· 17.8x25.4 cm · Hardback
Publication date: 09-2021
· 17.8x25.4 cm · Paperback
Description
/li>Contents
/li>Readership
/li>Biography
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This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.
Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media.
This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.
The companion website includes an instructor?s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
1. Persuasion in your Life 2. Ethical Dimensions of Persuasion 3. Theories of Persuasion 4. Argumentation 5. Visual Persuasion 6. Persuasion and New Media 7. Persuasive Public Campaigns 8. Persuasion and Personal Relationships 9. Persuasive Dimensions of Nonverbal Communications 10. Persuasive Dimensions of Health Communication 11. Persuasion in Business and Professional contexts 12. Persuasive Presentations 13. Persuasive Humor 14. Appraisal of Persuasive Messages
Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries.
Eric Morris is Associate Professor of Communication at Missouri State University (MSU) and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), and previously he served as President for the Cross Examination Debate Association (CEDA) and as the Chair for the 3rd District of the National Debate Tournament (NDT). He was the 2008 NDT Coach of the Year.
