Description
Strategic Social Media Management, 1st ed. 2021
Theory and Practice
Author: Sutherland Karen E.
Language: EnglishSubjects for Strategic Social Media Management:
Keywords
Social Media Management; Organisations and Social Media Management; Businesses and Social Media Management; Pedagogy and Social Media Management; Public Relations and Social Media Management; Marketing and Social Media Management; Advertising and Social Media Management; Risks and Social Media Management; Ethics and Social Media Management; Privacy and Social Media Management; Copyright and Social Media Management; Consent and Social Media Management; Crises Management and Social Media
Approximative price 42.19 €
In Print (Delivery period: 15 days).
Add to cart the book of Sutherland Karen E.424 p. · 16.8x24 cm · Paperback
Description
/li>Contents
/li>Biography
/li>Comment
/li>
Includes innovative tools such as social media strategy templates, content calendars, video shooting schedules and video edit scripts
Places a strong emphasis on building students' employability skills
Provides advice on self-care to help students and practitioners with their social media health and well being
Takes a 'learning by doing' approach underpinned by strong theory to help students develop strong critical thinking skills
Includes International coverage, with many compelling cases and examples from around the world