Sustainable Entrepreneurship
Discovering, Creating and Seizing Opportunities for Blended Value Generation

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues (i.e. sustainability). Yet, despite its global spread, sustainable entrepreneurship remains an uncertain and poorly defined ambition with few absolutes.

This book reaffirms the important need to improve comprehension and explore the subtleties of how individuals, groups, and organizations can discover, create, and seize opportunities for blended value generation, by designing and operating sustainable ventures. It examines, in an interdisciplinary fashion and across sectoral and geographical boundaries, how entrepreneurial activities can be developed to be generally consistent with sustainable development goals, as well as by whom, for what reasons, and with what implications. The Editors comprehensively review key dimensions of the sustainable entrepreneurship phenomenon to establish an essential definition and up-to-date picture of the field. The 19 chapters cover 4 main topics:

• Understanding the intentions and motivations for sustainable entrepreneurship
• Fostering and enacting sustainability through entrepreneurial action
• Leading and inspiring sustainable entrepreneurial action
• Finding the contextually grounded implications of and challenges to sustainable entrepreneurship and blended value generation

This book is an important resource for entrepreneurs and policy makers as well as students in the fields of entrepreneurship, innovation, and sustainability.

List of Figures, List of Tables , About the Editors , About the Contributors , Foreword and Acknowledgment , 1: Understanding intentions and motivations behind sustainable entrepreneurship, 1.1: The Role of Perceived University Support in the Formation of Students’ Entrepreneurial Intention, By Saadat Saeed, Shumaila Y. Yousafzai, Mirella Yani-De-Soriano, and Moreno Muffatto, 1.2: Motivations and Entrepreneurial Orientation of Sustainable Entrepreneurs: An Exploratory Study of Sustainable Entrepreneurship Archetypes in the Fashion Industry, By René Bohnsack and Lori DiVito, 1.3: Gender Analysis of Social Entrepreneurial Intention: A Case of Morocco and Spain, By Juan D. Borrero, 1.4: Non-profit Entrepreneurial Activism: Values, Behaviour, and Sociotechnical Dimensions of Social Entrepreneurship in the Case of Freegle, By Chris Martin, Paul Upham, and Rita Klapper, 2: Fostering and enacting sustainability through entrepreneurial action, 2.1: Sustainable Entrepreneurship Orientation: A Reflection on Status-Quo Research on Factors Facilitating Responsible Managerial Practices, By Sascha Kraus, Janina Burtscher, Christine Vallaster, and Martin Angerer, 2.2: Sustainable Consumption through New Business Models: The Role of Sustainable Entrepreneurship, By Nancy Bocken, 2.3: Enacting Sustainable Entrepreneurial Action for a Circular Economy, By Melissa Edwards, Suzanne Benn, Tamsin Angus-Leppan, and Robert Perey, 2.4: Policy Entrepreneurs and Sustainable Water Resources Management in Australia: Some Empirical Findings, By Zhifang Wu, 2.5: Integrated Sustainable Entrepreneurship: A View from the South, By David Coldwell and Robert Venter, 3: Leading and inspiring sustainable entrepreneurial action, 3.1: Fitting In and Standing Out: An Identity Approach for Sustainable Entrepreneurs, By Jessica Jones and Jeffrey G. York, 3.2: The Ethical and Moral-Based Dimension of Leadership in Corporate Social Responsibility-oriented Strategies and Sustainable Entrepreneurship, By Mara Del Baldo, 3.3: The Roles of Leadership Styles in Corporate Social Responsibility, By Shuili Du, Valérie Swaen, Adam Lindgreen, and Sankar Sen, 3.4: Teaching Sustainability via Entrepreneurship Education in Tourism and Hospitality School, By Fernando Lourenço, 4: Contextually grounded implications and challenges for sustainable entrepreneurship and blended value generation, 4.1: Motivations and Barriers to Going Green Amongst Australian Businesses: Identifying the On and Off Switches in Small, Medium, and Large Firms, By Michael Schaper, 4.2: Independent Coffee Shops in the U.S.: A Closer Look at Sustainable Social Entrepreneurship, By Rob Boyle, 4.3: The SBA 7(A) Loan Program and the American Social Entrepreneur, By J. Howard "Jim" Kucher, 4.4: The Corporate Social Responsibility Paradox: Present-day Firm Challenges in the Cacao Sector of Indonesia, By Edwin de Jong, Jonas Kolenberg, and Luuk Knippenberg, 4.5: On the Infusion of Ethics in Entrepreneurial and Managerial Action: Reconciling Actors’ CSR-Related Perceptions in the Malawian Tea Industry, By Andrew Ngawenja Mzembe and Adam Lindgreen, 4.6: The Value of Public Data for Assessing Sustainability: The Case of Mexican Entrepreneurs and the Rural Census, By Eliseo Vilalta-Perdomo, Rosario Michel-Villarreal, and Martin Hingley, Index

Dr. Adam Lindgreen is Professor of Marketing at Copenhagen Business School where he heads the Department of Marketing. Dr. Lindgreen received his PhD from Cranfield University. He has published in California Management Review, Journal of Business Ethics, Journal of Product and Innovation Management, Journal of the Academy of Marketing Science, and Journal of World Business, among others.

Dr. François Maon is Associate Professor at IESEG School of Management. He received his PhD from Université catholique de Louvain. Dr. Maon has published in California Management Review, Journal of Business Ethics, and International Journal of Management Reviews, among others.

Dr. Christine Vallaster is Professor of Marketing & Relationship Management at the University of Applied Sciences in Salzburg. Dr. Vallaster received her post-doctoral qualification from the University of Innsbruck, Austria. She has published in California Management Review, Journal of Business Research, European Journal of Marketing, and Journal of World Business, among others.

Dr. Shumaila Yousafzai is Associate Professor at Cardiff University, UK. Her research focuses on the contextual embeddedness of entrepreneurship, institutional theory, and entrepreneurial orientation. She is the Associate Editor of Journal of Small Business Management and has extensively published in various international journals. She has also co-edited a special issue on Women’s entrepreneurship for Entrepreneurship & Regional Development and edited volumes on women's entrepreneurship with Edward Elgar and Routledge.

Dr. Beatriz Palacios Florencio is Associate Professor of marketing at Pablo de Olavide University at Seville. His main research is Corporate Social Responsibility and tourism. Her main research is corportae responsibility and tourism. She has published in Journal of Business