Business Model Book, The
Design, build and adapt business ideas that drive business growth
Brilliant Business Series

Business models are the beating heart of your firm's value proposition.

Great business models drive rapid growth; bad business models can doom the most promising ventures. The Business Model Book clearly shows you how to create, test, adapt and innovate successful business models for any company in any situation.

Every company has a business model. When the business model works, the company creates value. The Business Model Book combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Your company changes over time, and so should your business model.

· Understand how and why business models matter to your organisations success.

· Be able to apply business model thinking to a specific company and a specific situation.

· Learn how to evaluate and test business models to identify the most appropriate model.

· Use a set of practical tools to adapt and innovate business models.

It does not matter what you think you know about business models.

It is time to design, build and adapt business ideas that thrive.

? Clever, innovative, and simple -- a must read workbook for entrepreneurs!?

Charles CHEN Yidan, Co-Founder, Tencent Holdings.

?Buy it. Read it. Most importantly, use it!?

John Mullins, London Business School, Author of The Customer-Funded Business and The New Business Road Test.

?This may well turn out to be your scrapbook for business models. An excellent resource that will get your ideas flowing!?

Shane Corstorphine, VP, Regional Growth (Global Regions) and General Manager (Americas), Skyscanner.

Table of Contents

Introduction

How to use this book

Part 1: The truth about business models

1. Business models in practice

2. A brief history of business models

3. There are no magic bullets

Part 2: Business model architecture

4. Looking at your raw materials

5. Collecting and connecting your stakeholders - Customers, users, suppliers, purchasers, competitors

6. Solid structure - creating and capturing value in business models

7. Crafting compelling stories- the power of business model narratives

8. The business model life cycle

· First steps for entrepreneurs

· Lean education for start-ups

· Coherent storytelling for growing up

· Rejuvenating mature firms

Part 3: Business model change and innovation

9. When business models fail

10. Change and adaptation, Innovation and disruption

11. Back to the beginning

Resources developed throughout the book:

25 brilliant business model tips

12 brilliant examples to highlight specific business model elements, designs, or innovations.

Links to online resources, including free online business model design sites; Links to short third-party videos covering specific business model topics

Adam Bock is a research academic, serial entrepreneur, and professional financier and venture consultant. As an academic, he has studied business models globally, from the US and UK to Russia and India, and has published highly cited articles about business models, including the first large-scale global study of business model innovation. As Senior Lecturer in Entrepreneurship at The University of Edinburgh, he teaches and has taught courses on business models to hundreds of international students across every field of study. Adam has given invited lectures on business models at top global Business School as well as Academy of Management, the most prestigious management scholarship conference.

In 10 years of entrepreneurial activity, he co-founded three life science ventures spun-out of universities. One of those ventures, Nerites Corporation, was purchased by Kensey-Nash (Royal DSM, NA) for $20 million in 2011. He managed multiple angel networks, facilitating more than $10 million of seed investments into early stage technology firms. His experience includes Advisory Boards and Directorships, as well as pro bono mentoring of technology and social entrepreneurs around the world, including ventures in the US, UK, and India. In 2013 he was selected to join Young Academy Scotland, part of the Royal Academy of Edinburgh, in recognition of scholarship and contribution to the entrepreneurial community. He was also selected by MIT to participate in the Skolkovo Institute Ideas Lab (Moscow), and his research project on entrepreneurial ecosystems was subsequently funded by Skolkovo. In addition to his research on business models, he has published articles online and in practice journals, including "Agile Business Model Innovation" in European Business Review.

Gerard (Gerry) George is Dean and Lee Kong Chian Chair Professor of Innovation and Entrepreneurship at Lee Kong Chian School of Business at Singapore Management