Description
The Multichannel Challenge
Integrating customer experiences for profit
Author: Wilson Hugh
Language: EnglishSubjects for The Multichannel Challenge:
Keywords
chains; low; cost; channels; strategy; customer; experience; call; centre; infinite; Te Ch; Al Se; Pr Ep; Channel Chains; IBM Model; GMA; Business Case; Multichannel Strategy; St Ep; Directional Policy Matrix; Infinite Innovation; Field Sales People; Multichannel Marketing; Channel Curve; CRM System; Prioritisation Matrix; Multichannel Operations; Direct Sales Force; Channel Combinations; Fs Fs; SME Manager; Field Sales Force; Cost Domains; BT Global Service; UK Supermarket Chain
Publication date: 08-2017
· 18.9x24.6 cm · Hardback
Approximative price 42.81 €
Subject to availability at the publisher.
Add to cart the book of Wilson HughPublication date: 03-2008
218 p. · 19x25 cm · Paperback
Description
/li>Contents
/li>Readership
/li>Biography
/li>