Description
BrandDigital. Simple ways top brands succeed in the digital world
Author: ADAMSON Allen P.
Language: EnglishSubjects for BrandDigital. Simple ways top brands succeed in the...:
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Add to cart the book of ADAMSON Allen P.
Publication date: 08-2008
274 p. · Hardback
274 p. · Hardback
Description
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This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
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