Brilliant Social Media
How to start, refine and improve your social business media strategy
Brilliant Business Series

FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED.

Social media is easy when you know how ? this practical guide shows you how to get started, then refine and improve your strategy to get real business results.

Many businesses know that social media is important ? but they either haven?t made a start or are dabbling without a proper strategy in place. It?s easy to feel overwhelmed by the task ? how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks?

However given that 91% of adults use social media regularly, it?s a superb opportunity for you to find and engage with present and potential customers much more interactively than traditional marketing methods. Brilliant Social Media will help you get started with social media, then refine and improve your experience with a series of sample straightforward steps that you can start to implement straightaway.

Brilliant outcomes:

• Understand how social media works and which platforms will best suit your business
• Plan a social media strategy that fits into your wider digital and marketing strategies
• Connect with your customers, identify new clients and find out what people really think of your business
• Adapt and refine your strategy as you learn from what works, and what doesn?t

Publisher's acknowledgements

About the author

About the book (go on, read me)

Introduction – embracing change

Chapter 1: Setting the scene – how marketing used to work

Part 1 – Why social media works for business

Chapter 2: The problem with traditional marketing

Chapter 3: Why social media is the marketing of the future

Chapter 4: Overarching principles that you must remember

Chapter 5: Getting started

Part 2 – Choosing and using platforms

Chapter 6: Selecting the right social media platforms

Chapter 7: LinkedIn

Chapter 8: Facebook

Chapter 9: Twitter

Chapter 10: Google+

Chapter 11: YouTube

Chapter 12: The best of the rest: Flickr/Picassa/Pinterest

Part 3 – Making social media work harder

Chapter 13: Tools to better manage your social media accounts

Chapter 14: How to measure your success in social media

Chapter 15: Refining your presence

Chapter 16: Social media monitoring

Chapter 17: Other things you need to know

Chapter 18: Understanding and managing risks

Chapter 19: How to build social media into the rest of your marketing

Conclusion

Glossary

Index

Adam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country’s top experts in this field and is now working closely with larger clients as a consultant to help them implement social media in their businesses.

He also speaks regularly for a range of companies, business groups and industry bodies including the Chartered Institute of Marketing, the Institute of Sales and Marketing Management, the Institute of Professional Development and is a guest lecturer at several business focussed universities around the UK.

Many businesses know that social media is important – but they either haven’t made a start or are dabbling without a proper strategy in place. It’s easy to feel overwhelmed by the task – how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks?

However, given that 91% of adults use social media regularly, it’s a superb opportunity for you to find and engage with present and potential customers much more interactively than traditional marketing methods. Brilliant Social Media will help you get started with social media, then refine and improve your experience with a series of sample straightforward steps that you can start to implement straightaway.

Brilliant outcomes:

• Understand how social media works and which platforms will best suit your business
• Plan a social media strategy that fits into your wider digital and marketing strategies
• Connect with your customers, identify new clients and find out what people really think of your business
• Adapt and refine your strategy as you learn from what works, and what doesn’t