Description
Strategies for High-Tech Firms
Marketing, Economic, and Legal Issues
Authors: Rao P.M., Klein Joseph A.
Language: EnglishSubjects for Strategies for High-Tech Firms:
Keywords
appropriability; regime; markets; marketing; assets; ous; model; weak; experience; curve; Open Source; Open Source Model; Strong Appropriability Regime; High Tech Firms; Android Operating System; Appropriability Regime; Develop Country MNEs; OSS; TRIPs Agreement; Open Services Innovation; Ous Model; Business Method Patents; Experience Curve Effects; Enviropreneurial Marketing; Bass Model; Global Pharmaceutical Industry; Ingredient Branding; Pharmaceutical MNEs; Cut Throat Price Competition; Appropriability Problem; American Intellectual Property Law Association; Cloud Computing Service Model; Platform Strategy; Dominant Design; High Tech Markets
Approximative price 250.90 €
In Print (Delivery period: 15 days).
Add to cart the print on demand of Rao P.M., Klein Joseph A.Publication date: 02-2013
Support: Print on demand
Approximative price 71.13 €
In Print (Delivery period: 15 days).
Add to cart the print on demand of Rao P.M., Klein Joseph A.Publication date: 11-2014
Support: Print on demand
Description
/li>Contents
/li>Readership
/li>Biography
/li>
Preface 1. Sustaining Competitive Advantage in a High-Tech Environment 2. Analytical Tools for Marketing High-Tech 3. Pricing Strategies for High-Tech Products and Services 4. IP Primer: A Legal Perspective 5. Inter-Firm Technology Transfers and Collaboration 6. Product and Promotion Strategies in High-Tech Firms 7. Externalities and Ethics: The Social Impact of Technology and How High-Tech Firms' Responses May Intertwine with Their Marketing Strategy 8. Global Dimensions of High-Tech Firm Strategies: The Case of the Pharmaceutical Industry
P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA.
Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.
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