Description
CIM Coursebook 08/09 Introductory Certificate in Marketing
Authors: Botten Neil, Harris David
Language: EnglishSubjects for CIM Coursebook 08/09 Introductory Certificate in Marketing:
Keywords
mix; sales; promotion; transactional; pestel; model; customer; database; mystery; shopping; Internal Service Provider; Chief Customer Officer; Marketing Orientation2; DPA; AIDA; AIDA Model; NPD Process; Business Ecosystem; Convenience Food; Organisation’s House Style; Online Focus Groups; Customer Care Programme; Buying Decisions Customers; CCO; Overarching Learning Outcomes; PESTEL Model; Marketing Mix; Pizza Express; E-marketing Mix; E-marketing Strategy; Profit Related Pay Scheme; Pop Display; Mystery Shoppers; CIM; NFP Organisation
· 18.9x24.6 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
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