The CIM Marketing Dictionary (5th Ed.)

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Language: English

152.20 €

In Print (Delivery period: 14 days).

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· 13.8x21.6 cm · Hardback

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT.


In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

Terminology includes *marketing research *export *packaging *advertising *information technology *marketing communications *merchandising *sales promotion *selling *public relations *law

Professional Practice & Development
Norman A. Hart
'This is an excellent dictionary which combines the classic virtues of comprehensiveness and clarity of expression. The dictionary's wide ranging and up to date entries will make it an invaluable working tool for marketing practitioners and students.'Professor James E Lynch, University of Leeds'The CIM Marketing Dictionary demands a position on the shelf of everyone in marketing simply because it is so comprehensive. The fact that itis edited so professionally by Norman Hart guarantees its accuracy and usefulness. Buy it. Test it. Use it.' Roger Haywood,Chairman, Kestrel Communications 'Marketing Education has been a major growth area during the 1980's and the 1990's. More than ever students are electing to study marketing at BTEC, undergraduate and MBA levels. It is therefore essential th