Customer Loyalty in Third Party Logistics Relationships, 2007
Findings from Studies in Germany and the USA
Coll. Contributions to Management Science

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Language: French
Cover of the book Customer Loyalty in Third Party Logistics Relationships

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309 p. · 15.5x23.5 cm · Soft-cover

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.

Basic concepts.- Theoretical framework.- Research model.- Methodology and sample characteristics.- Operationalization and measurement.- Structural models.- Conclusion.

Develops a model of customer loyalty, which is validated using empirical data from nearly 800 logistics managers

Identifies the effects of different relational factors on the customer loyalty model

Explores US-German cultural differences