Description
Customer Relationship Management
Marketing 04.04
Express Exec Series
Author: Cunningham Michael J.
Language: English
Subject for Customer Relationship Management:
Keywords
business; unique; expressexec; one; books; resource; best; range; practice; contemporary; entire; current; ideas; concepts; techniques; book; effectively; key; subject; worlds; companies; benchmark; lessons; smartest thinkers
Publication date: 04-2002
128 p. · 12.5x17.3 cm · Paperback
128 p. · 12.5x17.3 cm · Paperback
Description
/li>Contents
/li>Biography
/li>
Fast track route to developing world customer relationships
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing
Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a glossary of key concepts and a comprehensive resources guide
Introduction to CRM
Definition of terms
The Evolutionof CRM
The E-Dimension
The Global Dimension
The State of the Art
In Practice: CRM Success Stories
Key Concepts and thinkers
Resources
Ten Steps to Making CRM Work
Definition of terms
The Evolutionof CRM
The E-Dimension
The Global Dimension
The State of the Art
In Practice: CRM Success Stories
Key Concepts and thinkers
Resources
Ten Steps to Making CRM Work
MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: How to build a profitable e-business; Smart Things to Know about E-Business and Partners.com.
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